Recent data shows that arm lift procedures are an increasingly popular option to address unwanted excess fat between the elbow and shoulder.The number of women undergoing arm lift procedures is rising steadily year after year. Recent research published by the American Society of Plastic Surgeons reveals that this plastic surgery option may very well be on its way to becoming one of the most common throughout the United States. The number of these surgeries has increased annually by more than 4,000% in the last 13 years. In 2000, just 300 women received an arm lift, and by 2012 that number had increased to more than 15,000.So why has the demand for this procedure increased so much? There are several factors to consider. First, there has been a nationwide focus on health and fitness. Gym memberships are more common, adults are becoming more involved in group sports, and the whole country is working to maintain a more active lifestyle. This is a result of an increased awareness about the alarming obesity rates and dangers of a sedentary lifestyle. Many people today work hard to be – and look – healthy. When exercise and diet fail to address a trouble spot, like the arms, cosmetic surgery is the next option.The media has also put a spotlight on many women who have toned arms. From the First Lady to movie stars, the arms have received a lot of attention in recent years. Naturally, women watching at home want to mimic the tight and toned look they see on TV or online.Many fashion trends that have appeared over the last 10 to 15 years are sleeveless or highlight the arms in a prominent way. Tank tops have gone upscale and are now offered in elegant styles that can be worn to work or out to dinner. Whether in a professional or personal setting, there are many style options that show off a fit – or flabby – upper arm.Because of these reasons, there has been an increased focus on wanting to have great looking arms. An arm lift procedure provides the opportunity to get the look you want when exercise hasn’t produced the results you want.